BRIK + CLIK | Santa Clara, CA

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Marketing Manager

October 2020 – Present

● Organized holiday digital campaigns in partnership with Westfield Valley Fair’s Marketing Team to drive in-store sales.

● Designed social media graphics and created a content calendar to increase engagement with target audiences online.

● Managed affiliate branding materials to onboard influencers with the objective of tracking conversion & purchase rates.

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TRANSAMERICAN FINANCIAL ADVISORS | Lily Fortune Club |San Francisco, CA

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Marketing Consultant

September 2020 – Present

● Designed logos, flyers, pitch decks, website graphics, and Youtube videos to improve brand strategy and awareness.

● Trained financial advisors on how to boost sales by understanding the conversion funnel and creating marketing metrics.

● Organized weekly content for email marketing campaigns to develop streamlined communication for 300 team members.

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USFCA CAMPUS ACTIVITIES BOARD (CAB) |San Francisco, CA

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Vice President of Marketing & Communications

May 2017 – Present
● Analyzed CAB’s social media & website analytics to better promote events; increased website visits by 60%.
● Developed social media campaigns to increase brand awareness; led to 600 followers increase on Instagram.
● Managed a team of 15 students in creating new digital marketing methods in order to reach our target audience.

President

May 2018 - May 2019
● Led teams of 30 students through leadership training and development to prepare for the school year.
● Planned a concert over the summer for 1,500 students, the largest attended event on campus since Fall 2018.
● Balanced an annual budget of $400,000 throughout the year and put on 11 events, including 2 large concerts.

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PHILO TV | San Francisco, CA

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Marketing Apprentice

June 2019 - August 2019

● Worked on Google Search ads for MTV's Awards & Viacom shows, to increase membership subscription.
● Created social media campaigns, both organic & paid to promote upcoming for TV premieres and finales.
● Launched campaigns with Viacom, which resulted in a decline in Philo’s churn rate & increased subscribers.

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NEWTON LABS | Sunnyvale, CA

Sales & Marketing Manager

May 2018 – August 2018

● Launched and posted content on the company's social media platforms (Instagram, Twitter, Facebook).
● Developed a blog and published 4 articles, which increased the company’s website engagement.
● Supported the CEO by editing business documents and proposals for upcoming sponsorship meetings.

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KYRA & VIR FASHION | San Francisco, CA

CEO & Marketing Intern

September 2017 - December 2017

● Worked with the CEO on market research, SWOT analysis, and competitive analysis to improve the company.
● Kept track of the company’s inventory and reminded designer to order items which were almost out of stock.
● Assisted with the customer service department and answered service questions on Google and Yelp reviews.

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