RESUME
Education
University of San Francisco
San Francisco, California
B.S. Business Administration | Marketing & Design
August 2016 - May 2020
Biography
My name is Kiran Kaur and I have received my Bachelors in Business Administration Marketing and Design from the University of San Francisco. While at the university, I held positions such as being the President & Vice President of Marketing & Communications for the Campus Activities Board, Vice President of Marketing for Women in Business and Student Representative for Women in Leadership & Philanthropy. Each year semester I was on the School of Management's Dean Honor Roll as well as the President Ambassador Scholarship recipient list.
Skills
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Business Analytics using R Studio
Coding (listed below)
Data Visualization with Tableau
Microsoft Office Word
Microsoft Office Excel
Microsoft Office PowerPoint
Photography
Social Media Analytics Management
YouTube Channel Management
Work
Experience
BRIK + CLIK | Santa Clara, CA
Marketing Manager
October 2020 – Present
● Organized holiday digital campaigns in partnership with Westfield Valley Fair’s Marketing Team to drive in-store sales.
● Designed social media graphics and created a content calendar to increase engagement with target audiences online.
● Managed affiliate branding materials to onboard influencers with the objective of tracking conversion & purchase rates.
TRANSAMERICAN FINANCIAL ADVISORS | Lily Fortune Club |San Francisco, CA
Marketing Consultant
September 2020 – Present
● Designed logos, flyers, pitch decks, website graphics, and Youtube videos to improve brand strategy and awareness.
● Trained financial advisors on how to boost sales by understanding the conversion funnel and creating marketing metrics.
● Organized weekly content for email marketing campaigns to develop streamlined communication for 300 team members.
USFCA CAMPUS ACTIVITIES BOARD (CAB) |San Francisco, CA
Vice President of Marketing & Communications
May 2017 – Present
● Analyzed CAB’s social media & website analytics to better promote events; increased website visits by 60%.
● Developed social media campaigns to increase brand awareness; led to 600 followers increase on Instagram.
● Managed a team of 15 students in creating new digital marketing methods in order to reach our target audience.
President
May 2018 - May 2019
● Led teams of 30 students through leadership training and development to prepare for the school year.
● Planned a concert over the summer for 1,500 students, the largest attended event on campus since Fall 2018.
● Balanced an annual budget of $400,000 throughout the year and put on 11 events, including 2 large concerts.
PHILO TV | San Francisco, CA
Marketing Apprentice
June 2019 - August 2019
● Worked on Google Search ads for MTV's Awards & Viacom shows, to increase membership subscription.
● Created social media campaigns, both organic & paid to promote upcoming for TV premieres and finales.
● Launched campaigns with Viacom, which resulted in a decline in Philo’s churn rate & increased subscribers.
NEWTON LABS | Sunnyvale, CA
Sales & Marketing Manager
May 2018 – August 2018
● Launched and posted content on the company's social media platforms (Instagram, Twitter, Facebook).
● Developed a blog and published 4 articles, which increased the company’s website engagement.
● Supported the CEO by editing business documents and proposals for upcoming sponsorship meetings.
KYRA & VIR FASHION | San Francisco, CA
CEO & Marketing Intern
September 2017 - December 2017
● Worked with the CEO on market research, SWOT analysis, and competitive analysis to improve the company.
● Kept track of the company’s inventory and reminded designer to order items which were almost out of stock.
● Assisted with the customer service department and answered service questions on Google and Yelp reviews.
Languages
CSS
HTML
JAVASCRIPT
PYTHON
English
Punjabi
Hindi
Affiliations
July 2019 - May 2020
USFCA Student Representative, Women in Leadership & Philanthropy
September 2016 - May 2020
USFCA Vice President of Marketing, Campus Activities Board September
September 2016 - May 2020
USFCA Vice President of Marketing, Women in Business
September 2016 - May 2020
USFCA Dancer & Member,
Indian Student Organization